The Illusion of Time

According to behavior change expert and coach Nicole Hollar, people instinctively find space for what they truly prioritize, meaning that "lack of time" often serves as a convenient excuse to avoid difficult tasks or uncomfortable changes.

By reframing the issue as a matter of priority, people can identify whether they are protecting their comfort, avoiding risks, or simply operating on default habits. In her article, "'I Don’t Have Time' Is Rarely About Time," (www.nicolehollar.com/blog) she distinguishes between legitimate capacity limits, such as caregiving or crises, and "soft" constraints that disappear when a task becomes urgent.

Nicole encourages radical honesty to help people regain control over their lives by consciously choosing what to sacrifice. This shift in perspective transforms a perceived lack of hours into an opportunity for personal accountability and more fulfilling decision-making.